war on drugs meaning [Recording] Engage teenagers & young adults for behaviour change

Jeff Jordan provided an overview of the findings from Rescue's 2016 Peer Crowd Project. This includes New Zealand specific results.

The project used Rescue (The Behaviour Change Agency)'s Peer Crowd Discovery methodology to segment the general New Zealand teenage and young adult population into specific 'peer crowds'. The peer crowds have similar interests, attitudes, lifestyles and behaviours. They can be used to explore the relationship between these peer crowds, alcohol and other risk factors.

The 2016 Peer Crowd Project was funded in by the health promotion agency, Auckland Council, Counties Manukau Mental Health and Addiction Partnership (CHAMP) and the AOD Provider Collaborative.

war on drugs meaning [Recording] Engage teenagers & young adults for behaviour change
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